Confidence before the consultation.

Before contacting a dentist, people want to understand who they will meet and what a consultation involves. A professional presence needs to answer those questions as well as introduce the clinician.

A professional introduction needs to do more than present credentials. It should help a prospective patient understand the person behind the care and feel prepared for an initial conversation.

Our consulting and strategy work brought the clinician’s identity and the patient’s perspective together. The focus was a clear, approachable professional story that gave people context for their first enquiry.

Establish the positioning

The work connected the professional identity with the audience’s perspective, giving the brand story a clear focus.

Shape the communication

That focus brought the introduction, the message and the next step into the same conversation.

Connect the marketing

The marketing direction centred on patient education and the consultation experience. Introducing the person behind the care and making the next step understandable gave the communication a shared purpose.

The distinctive focus was the period before an enquiry: the questions people carry, the information they look for and the reassurance of knowing what the next step involves.

Professional positioning is most useful when it helps people understand their next step.

Our contribution brought consulting, strategic positioning and marketing into one joined-up direction for Dr Aryan Naghavi. Each discipline supported the same purpose: a clearer professional story and a more understandable route to an enquiry.

Professional positioning is most useful when it helps people understand their next step.